CFL
Refreshing a Canadian icon
In the midst of diminishing viewership and ticket sales, the Canadian Football League wanted to mark a new era for the league and its next generation of fans. So, we introduced ourselves to new fans with a fresh identity.
![](https://images.ctfassets.net/ds7o3o583aog/UMtgpn4rpry6bUtnll4SN/579e473a091651fe49e56df7f7effd88/cfl-01.jpg?fl=progressive&fm=jpg&q=85&w=1376)
![](https://images.ctfassets.net/ds7o3o583aog/1g9FGZVMMXczIWUl3ymDYQ/0ee9642ae8fa6557d31b32e770f7ed4c/CFL-Toque.jpg?f=center&fit=fill&fl=progressive&fm=jpg&h=664&q=85&w=664)
![](https://images.ctfassets.net/ds7o3o583aog/4pdIlxkXhW5xpOkIUcfKpt/4bd510925ead50ad99df1948741ff0c9/cfl-03.jpg?f=center&fit=fill&fl=progressive&fm=jpg&h=664&q=85&w=664)
![](https://images.ctfassets.net/ds7o3o583aog/2oavDqpAEY2VI9ROk05MqS/b6e027a45d48f96b3237b0c7bb57ea68/cfl-04.jpg?fl=progressive&fm=jpg&q=85&w=1376)
![](https://images.ctfassets.net/ds7o3o583aog/2p8zc72vXJMe3mKWmEPUBR/82fb27a1083e7a797cd37b8a356abb77/cfl-05.jpg?fl=progressive&fm=jpg&q=85&w=1376)
![](https://images.ctfassets.net/ds7o3o583aog/7GoHZMmbBkBinZMNfh0pfv/7a710272261fa64417b079bd3877f47b/cfl-06.jpg?fl=progressive&fm=jpg&q=85&w=1376)
The rebrand spanned across every league touchpoint, including a refresh on the league and all teams' digital properties – ensuring the modernization strategy covered every single fan experience. This is what we’re made of.