Scotiabank Test

DO NOT PUBLISH

After inking the biggest arena sponsorship deal of all time Scotiabank partnered with us, not just to rebrand an arena, but to reimagine a neighbourhood. We started by looking at how visitors arrived and used the space outside, dividing it into neighbourhoods and identifying key opportunities to enhance the experience.

This informed our central idea to not just put Scotiabank’s name on a building, but put whatever was happening inside within Scotiabank.

It turns out we have to make some structural updates here to allow for the images to be full width while keeping the copy constrained to a maximum width - so the content rendering component needs to be rewritten somewhat.

Here is the first column component, showing a video and an image.

Let's suppose we had some additional content in here. It could be long, it could be short, it could be whatever. Let's add a blockquote and see what happens.

And what if we had a normal blockquote here?

And let's add some content below the blockquote to make sure things are spaced properly.

Here we have two column components stacked, so we can check the spacing. The first one is an image with copy, and the second is two images.

This is the title

This is the content area. Basic formatting is allowed, as are links, lists, and blockquotes. Formatting here will be the same as the main content areas. To be consistent, the size multiplier has not been added yet.

Just inserting some content for testing rendering of different elements.

checking lists
checking blockquotes
checking spacing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

And our last column example is this one, with an image and a blockquote.

This column contains an inspirational blockquote

The end result was an anti-brand of sorts that was hyper-optimized for digital/motion and would later inspire a global rebrand (we helped with that too).